Freedom. Responsibility. Truth.

Artificial Intelligence Use Policy

1. Introduction

  • Compliance with modern regulatory and technological standards
  • Ensuring human responsibility for content
  • Preserving the integrity of journalism
  • Protecting public trust

2. Human Oversight

  • written
  • reviewed
  • edited
  • and finally approved by the author
  • May not have author status
  • May not independently publish content
  • May not make editorial decisions

3. Permitted Scope of AI Tool Application

 3.1 Permitted Uses

  • Assistance in analyzing large amounts of data
  • Creating illustrative visuals and graphics
  • Generating suggested titles and headlines
  • Proofreading and linguistic text correction
  • Structuring text drafts
  • Summarizing extensive documents and reports
  • Adjust the style and context
  • Confirm the accuracy of the information
  • Verify the content

4. Mandatory Labeling of AI Content

 4.1 Textual Content

  • Analytical data processing
  • Generating larger portions of text
  • Structuring content

 4.2 Visual Content

  • Be used in a context that could lead the reader into error
  • Depict real persons in a deceptive manner
  • Simulate real events as authentic photographs

5. Limitations and Prohibitions

  • Automatic generation of news without human processing
  • Creating content that may harm the reputation of individuals or institutions
  • Generation of disinformation, fake quotes, or invented sources
  • Imitation of real persons without their consent
  • Production of content on sensitive political, security, or social topics without rigorous fact-checking

6. Accuracy, Responsibility, and Fact-Checking

  • Adherence to the ethical code
  • Compliance with the laws of BiH
  • Mandatory fact-checking
  • Verification of sources

7. Transparency Toward the Public

  • For what purpose
  • To what extent
  • Whether AI was used in the production of content

8. Reference Framework and Standards

  • EU Artificial Intelligence Act (EU AI Act) – European Union regulatory framework for the transparent and responsible use of AI technology
  • Google Search Essentials (Spam Policies) – Google's guidelines on automatically generated content
  • International Ethical Standards of IFJ and RSF
  • Journalism Trust Initiative (JTI) – standards for transparency in digital journalism

9. Final Provision

  • Improving the quality of content
  • Increasing work efficiency
  • Supporting human journalists
  • Editorial responsibility
  • Human judgment and contextual understanding
  • Professional ethics

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